PRIVACY POLICY

01 Data Controller Information

This Privacy Policy applies to personal information collected and processed by Pixel Mart LTD ("Pixel Mart UK", "we", "us", or "our"), operating the e-commerce store at https://pixelmartltd.uk/.

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Pixel Mart LTD acts as the Data Controller responsible for deciding how and why your personal data is collected and used.

02 Categories of Personal Data We Collect

We collect and process personal data necessary to provide our luxury fragrance products, fulfill orders, deliver 24/7 customer care, and maintain website security.

A. Information You Provide directly

• Customer Contact Details: Full name, email address, telephone number.
• Order & Delivery Information: Billing address, delivery/shipping address, recipient details.
• Account Credentials: Username and account details if you create a WooCommerce account.
• Communication Data: Message content, subject line, and phone numbers submitted via our contact forms or customer support inquiries.

B. Information Collected Automatically

• Device & Technical Identifiers: IP address, browser type and version, operating system, and device type.
• Website Interaction Data: Pages viewed, shopping basket additions, time spent on site, and navigation paths.
• Cookies & Session State: Essential session tokens required for basket retention and authentication.

03 Lawful Bases for Processing (UK GDPR Art. 6)

We process your personal information only when authorized under applicable UK law. The primary lawful bases we rely upon include:

• Contractual Necessity (Art. 6(1)(b)): Processing required to fulfill your fragrance purchases, process payments, arrange courier dispatch, and manage your store account.
• Legal Obligation (Art. 6(1)(c)): Processing required to comply with UK statutory obligations, including HMRC tax accounting, invoicing retention, and anti-fraud mandates.
• Legitimate Interests (Art. 6(1)(f)): Processing necessary for our legitimate commercial interests, such as securing our website infrastructure, responding to customer support requests, and optimizing user experience—balanced against your privacy rights.
• Explicit Consent (Art. 6(1)(a)): Where you explicitly subscribe to receive marketing updates or optional newsletter communications. You may withdraw consent at any time.

04 Order Fulfillment & WooCommerce Store Administration

When you purchase fragrances from Pixel Mart UK, your information is processed through our secure WooCommerce store engine. We use your details to:

• Process items added to your basket and complete order checkout.
• Generate order invoices, confirmation emails, and delivery dispatch notices.
• Coordinate shipping with reliable UK courier services.
• Provide post-purchase customer support and handle inquiry inquiries.

05 Payment Information & PCI-DSS Compliance

All financial transactions conducted on Pixel Mart UK are encrypted and processed by PCI-DSS compliant third-party payment gateways (such as Stripe and WooCommerce Payments).

06 Cookies, Tracking & Local Storage

Cookies are small text files placed on your computer or mobile device when visiting website pages. We use cookies to enable core website functionality:

• Essential Cookies: Required for cart functionality, user session authentication, and security validation.
• Functional Cookies: Remember your preferences, such as selected currency or account settings.
• Performance & Security Logs: Help us prevent unauthorized access and optimize page load speed.

You can manage or disable cookies via your browser settings; however, disabling essential cookies may impact your ability to place orders.

07 Third-Party Data Processors & Integrations

We do not sell, rent, or trade your personal data. We share data only with trusted service providers who assist us in operating our UK store:

• Hosting Providers: Secure web server infrastructure hosting the website database.
• Shipping & Delivery Partners: Courier companies responsible for physical order delivery.
• SMTP & Email Routing: Mail-sending infrastructure routing inquiries silently to support inboxes (support@pixelmartltd.uk, info@pixelmartltd.uk, pixelmartltduk@gmail.com).
• Technical & Security Services: Security plugins preventing malicious traffic and spam.

08 Data Security & Encryption Standards

We implement robust technical and organizational security measures to protect your personal data against unauthorized access, loss, alteration, or disclosure:

• 256-bit SSL/TLS encryption across all website pages and checkout forms.
• Strict administrative access controls and multi-factor authentication.
• Regular software, theme, and plugin security updates.
• Climate-controlled, secure physical and digital storage safeguards.

09 Data Retention Criteria

Personal data is retained only for as long as necessary to fulfill the purposes for which it was collected:

• Order & Transaction Records: Retained for up to 6 years in accordance with UK statutory tax and accounting legal obligations.
• Contact Form Inquiries: Retained for up to 2 years to ensure support continuity and dispute resolution.
• Account Information: Retained until account closure or upon receiving a valid erasure request.

10 International Data Transfers & Safeguards

As a UK-based entity, our primary data processing takes place within the United Kingdom. Where third-party service providers process data outside the UK or EEA, we ensure appropriate safeguards are established, such as:

• Transfers to countries approved under UK Regulations.
• Implementation of International Data Transfer Agreements (IDTA) or UK Addendums to EU Standard Contractual Clauses.

11 Your UK GDPR Individual Rights

Under UK data protection law, you have comprehensive rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data where no overriding legal obligation exists.
• Right to Restrict Processing: Request temporary restriction of data processing in specific circumstances.
• Right to Data Portability: Receive your data in a structured, commonly used format.
• Right to Object: Object to processing based on legitimate interests or direct marketing.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

12 Exercising Your Rights & ICO Complaints

To exercise any of your privacy rights, please contact our team via email at support@pixelmartltd.uk or through our website contact form. We aim to respond to all valid data subject requests within one calendar month.